The instant gratification of @-mentions, DMs and chatbots has influenced the trajectory of social messaging and customer care. The need for conversational commerce remains high as customers want to interact with brands in a way that feels natural (and efficient). Over 70% of customers expect a conversational care experience when they engage online with brands. But it’s important to consider that chatbots can generate an amazing return on your investment. They can encourage sales, generate leads, and provide the kind of customer service that makes customers want to come back to your business.

By continuing to iterate on your chatbot experience, your marketing campaigns will spark more conversations with buyers and drive them further along the funnel. Instead, focus on building playbooks that will best serve your goals and streamline the buying experience. By placing chatbots on high-intent pages, you’re able to start a conversation with high-intent buyers to move them closer to the finish line. For example, on Zenefits’ contact us page, the chatbot leads with a value-driven message and offers to connect the visitor to sales instantly. With AI chatbots, you can have more flexible conversations at scale with minimal intervention from your marketing and sales teams.

Successful examples

The next step is to figure out what content you want customers to engage with throughout the chatbot interaction. Frequently asked questions (FAQs) can be a good start by building out chatbot conversation flows to guide users to the best possible answer without having to pull in your team for individual support. Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. Similar to Domino’s, Sephora lets users take a variety of actions without having to leave the chat. The bots answer basic customer service questions like order tracking and product availability, but each platform leverages its own unique features to offer a more personalized shopping experience.

This can be done through chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter. Overall, chatbots are a powerful tool for businesses to improve their customer service, increase engagement, and automate routine tasks. They can save time and chatbot marketing strategy money by reducing the need for human intervention, while also providing a more personalized and responsive experience for users. As a result, chatbots have become an increasingly popular tool for growth marketing, as businesses seek to leverage their capabilities to drive revenue and customer growth.

Chatbot Marketing: Everything You Need to Know

The benefits include streamlined consumer communication, lead generation, and the ability to personalize the customer journey in real-time. A well-executed chatbot marketing strategy saves your organization both time and money. This means you can resolve customer issues faster, and much to their delight, while creating a more efficient workflow to benefit your team. Chatbot marketing is a strategy to promote your business’s services or products by using a chatbot. This technique automates the marketing of your business, saves you time and resources, helps you collect leads and generate sales, and all that by connecting with your audience in their preferred channel. Marketing chatbots can boost your conversion rates, create a more meaningful connection with your customers and allow your business to be available 24/7.

You can also set your marketing chatbots to collect orders and move the client down the funnel towards the sale. This is especially useful as Juniper’s research projects that chatbot-based spending will increase from $7.3 billion in 2019 to $112 billion by 2023. Hello Fresh decided to implement a chatbot marketing strategy for two reasons. Firstly, because they had a high volume of incoming messages and needed at least one customer-service agent to monitor incoming Facebook messages around the clock. Secondly, because their customer service response times were too slow. This resulted in overworked customer service reps and frustrated customers.

Chatbots are Conversational Forms

Teams that are experienced in chatbot marketing might have dozens or even hundreds of playbooks running at one time. On their websites, you may see custom playbooks on every product page or run into tailored messaging when you visit their metadialog.com website from an ad. But with chatbots, you can automatically qualify leads and connect them with your sales team instantly. And if your sales team is unavailable, the chatbot enables the visitor to book a meeting for a later date.

Firstly, they are a friendly-face substitute for the dreadful online forms everyone hates. Secondly, they are the easiest and most straightforward type of a chatbot for website to put into practice. Start by staying up-to-date on the latest tips and trends in artificial intelligence, apps, gadgets, and more at Inquirer Tech. In contrast, small businesses can only converse with a limited number of people due to budget constraints.

Acquire Customer Feedback

Those explanations will enable people to determine whether they need your company’s offerings. As another plus, if you automate the process, you’ll free your team up to do more important and meaningful stuff. Always be moving customers through the sales funnel in a fun and interactive way. You can turn a visitor into a lead by addressing their doubts and giving them a personalised experience, if you don’t give your clients the info they’re looking for, they may never come back.

It’s a particularly ideal tool for a client-based business whose leads are to be followed up by a salesperson. Flow XO offers an interactive and intuitive chatbot building platform that can expand your marketing capabilities. We offer support throughout the process and a wide range of features that can take your engagement to the next level, closing the gap between a visitor and a customer. The chatbot is a versatile and interactive tool, so there are many possibilities for adopting a chatbot marketing strategy. Even the most basic chatbots can help to resolve frequently asked questions. With the right training, they can pick up on relevant keywords and point customers to the answers they need.

Allocate your bot

This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social. Although digital ordering is nothing new, ordering through a chatbot requires no native downloads or sign-ups on an app. With their engagement capacity, chatbots have developed into a channel in their own right, worthy of having their own content marketing strategy. You may have a chatbot for your brand by requesting help from chatbot-building platforms. On the other hand, you may hire developers to build chat programs tailor-made for your company.

Regardless of your industry, chatbot marketing makes a massive impact as one of the most reliable eCommerce trends to boost revenue for the businesses who are adopting it. Any deviation from a flowing script may result in a frustrating and unpleasant experience for your customers. Some chatbots are limited in their understanding of the human conversation and only follow pre-mapped conversation flows. The chatbot helps Estée Lauder connect with their customers without the need to visit physical, or even online, stores.